FOR IMMEDIATE RELEASE

September 23, 2009

"The Fashionable Internet, Now Greener, and not just the color."

Rumors are abound on the latest fashion sensations coming out of the eco-fashion horizon. We've seen solar powered clothes that charge your iPods and purses that 
charge your iPhones. But how is the modern fashionista to keep up with all the buzz and fads that might be gone by the next round of OPEC talks? Luckily, a new 
site, CleanEnergyFashion.com helps track these trends at the speed of style.

"What's unique about eco-fashionability, is that it gets noticed and remembered far better than brands and labels. A young man wearing a sweatshirt with solar 
panels that are charging his cell phone is going to be noticed and remembered far better than some guy wearing Wearsachy (sic) shoes that are twice the price. 
This has a serious impact on the success of eco fashion." Says Kathy Beyer-Conrad, Spokeswoman at the CEC.

"The 90's sensation of wearing expensive brands that use and abuse child labour loopholes is, well... so 90's" explains Beyer-Conrad, "The latest fashion curve 
is to wear 'guilt-free' fashionable clothes that lend street-cred by having a hint of eco-friendliness to the wearers' identity."

"Street cred has replaced the designer label", adds Natasha DeVeers, a celebrity style consultant from LA, sporting a "Le Demi-lune" broken record handbag by 
Luce Blanger, and BoBo Umai Black (organic) shoes by Bourgeois Boheme.

And Natasha is right, according to a 2008 holiday shopping survey by NPD Reasearch: "49% of items that consumers plan to buy as gifts are apparel." That's nearly 
half the gift buying market. As more gift buyers become ecologically conscious, there becomes economic motivation for such fashion.

"Eco-clothing isn't just for granola eating hippies anymore", according to Tiffany Leslie, a staff writer at Xpress and student of San Francisco State 
University. 

Ricardo Vida, a hair-stylist from Tel Aviv jokes, "I've heard Bill Blass once say 'when in doubt, wear red', well Mr. Blass might soon need to revise 'red' to 
green, or at least an ecologically friendlier red."

An attendee at the 2010 Spring New York Fashion Week, who asked that we don't use his name, told our reporter, "The Eco-fashion trend is no longer just a trend."


About Clean Energy Fashion (CEF)
CEF is a content aggregation site that brings together existing articles and videos in an understandable format to help the world better process the clean energy 
revolution. As the world grows in its utilization of clean energy, CEF showcases the fashions emerging as these technologies are being put to use.

Clean Energy Fashion [http://cleanenergyfashion.com] is maintained by Clean Energy Connection (CEC) [http://cleanenergyconnection.com] - Making energy a cleaner 
place.

Glossary of terms:
Eco-Fashion...
...uses organic raw materials, such as cotton grown without pesticides and silk made by worms fed on organic trees.
...doesn't involve the use of harmful chemicals and bleaches to colour fabrics.
...is often made from recycled and reused textiles. High-quality garments can be made from second-hand clothes and even recycled plastic bottles.
...is made to last, so that people keep them for longer.
...comes from fair trade - the people who make them are paid a fair price and have decent working conditions.

Street-Cred...
(n.), informal Meaning : the acceptance and respect of people who live in neighborhoods.


Media Contact: Questions & Interviews welcomed.
Name: Sam Goodman
Email: contact@cleanenergyconnection.com
Phone: 917-254-4217
Clean Energy Fashion Homepage: cleanenergyfashion.com
CEC Website: cleanenergyconnection.com

Source: http://cleanenergyfashion.com/pr/clean-energy-fashion-press-release-2009-september-23.php

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